Hatch Franchising
Hatch Your Own Location With Us!
There’s no denying a recipe that just works. At Hatch, we’ve been lucky to hit on a breakfast/brunch/lunch concept that simply works. We’ve tried it in trendy districts, at riverside shopping areas, right off major interstates and even in the airport. We’ve done it in big cities, small towns and college campuses. Believe it or not, Hatch has been a hit every time.
When you have a recipe like this, replicating success isn’t just a matter of investment capital – it’s a matter of passion, personalities, and investing the necessary time to ensure consistency and success.
That’s why Hatch provides a white glove franchise experience. We want you to succeed just as much as you want to. From site selection to opening day and beyond, through whatever unforeseen challenges might appear, we’ll be with you every step of the way to ensure your Hatch captures the same Early Mood Food magic that’s sparked success at every store so far.
Hatch Franchise Stats
The below information is based on gross sales data as defined in Item 19 of our 2025 FDD data, and were gathered from four Hatch locations which were fully operational for at least 12 months as of 12/29/24.
$2.8M*
Average Unit Volume
10.5%**
Alcohol % of Gross Sales
2M+
Happy Hatch Guests
$40,000
Franchise Fee
29.89%***
Cost of Goods Sold
5%
Royalty
Get Started
Ready to learn more and explore our franchise disclosure document? Just fill out the form and we’ll get back to you ASAP.
Don’t Count Your Eggs Before They Hatch…
Hatch is growing quickly and is anticipated to double in size by the end of 2026. Our momentum reflects strong market demand and a proven model that's resonating with operators and guests alike.
We need your help and local insight to grow Hatch into surrounding states like Kansas, Texas, Missouri, New Mexico, Arkansas and Colorado. If you don’t see your stomping grounds in our map, don’t hesitate to reach out. We may still be able to make something work.
The Franchise Process
1. Discover
Explore the Hatch experience and get to know the spirit of Early Mood Food. Browse the site, review the menu, and visit a location to see the concept in action. If it resonates with you, let’s keep going.
2. Connect
Reach out using our franchise inquiry form. From there, we’ll provide our Franchise Disclosure Document and the information you’ll need to begin your evaluation.
3. Meet
We’ll schedule a Zoom conversation to learn more about you, answer initial questions, and ensure the vision aligns.
4. Review & Reflect
You’ll have 14 days to review the FDD and consider whether Hatch is the right fit for your goals.
5. Commit
If everything feels right, we’ll guide you through the next steps to officially join the Hatch family.
What does it take to be a Hatch Franchise Partner?
We look for people who put other people first, because that has been the key to Hatch’s success so far. Of course, you also need the financial means to get a new location off the ground.
Experience
Know how to lead, build teams & create exceptional guest experiences
Financial Requirements
$500k Net Worth
$200k Liquidity
Meet Your Hatch Franchise Team
Jeff Dixon
Founder and CEO
Zac Bradt
Partner & General Counsel
Jamie Pilkington
Chief Financial Officer
Kenny Woolridge
Director of Franchise Development
Crystal Mitchell
Director of Systems & Franchise Support
Cameron Tripp
Senior Accountant
Franchising Frequently Asked Questions
Does Hatch offer franchise opportunities?
Yes! Hatch is growing and we’re ready for you to be a part of it. We welcome inquiries from experienced operators interested in bringing the Hatch Early Mood Food experience to new communities.
What support is provided to new franchisees?
Hatch provides a white-glove approach: site selection, staff training, opening support, ongoing marketing and operational guidance. Our team is here to help you every step of the way.
What are the financial requirements to start a Hatch franchise?
You’ll need to meet certain financial and operational requirements, which include initial investment and franchise fees. Currently, we require a minimum $500k net worth and $200k liquidity.
Who is the ideal candidate to franchise with Hatch?
At Hatch, we’re looking for partners who understand hospitality, have strong operational skills, and want to build a positive team and guest experience. Multiple territory agreements are available.
How do I start the franchising process?
Just fill out the inquiry form, and one of our team members will contact you to begin the process.
What markets are available?
Markets continue to open as Hatch expands. Contact us for up-to-date available territories.
How long does it take from inquiry to opening?
The timeline depends on location and buildout, but we’re here to help you move efficiently from inquiry to grand opening.
*AUV represents the average unit volume of the restaurants that were fully operational for at least 12 months as of January 1, 2025. Numbers are based on Gross Sales, defined in our 2025 FDD in Item 19.
**Alcohol Sales are based on data from 4 restaurants, which were fully operational for at least 12 months as of December 29, 2024. Number are based on Gross Sales, defined in our 2025 FDD in Item 19.
***Average COGS and Labor are based on data from 4 Restaurants, which were fully operational for at least 12 months as of January 1, 2025. Numbers are based on Gross Sales, defined in our 2025 FDD in Item 19.
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for informational purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.
